The Brand Manager will be responsible for developing and executing branding strategies that align with Yalla Group to enhance brand equity and awareness as well as and its product branding to drive market share growth.
•Corporate branding strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
•Management of the brand identity, based on a defined user value proposition and our overall brand, working with internal and external design teams to create and manage identity across channels.
•Be the main point of contact with oversees group teams with regarding to branding requirements and activities.
•Develop strategic marketing campaigns and partnership concepts to meet business objectives and leverage opportunities for the business.
•Assisting with product development, pricing and new product launches as well as developing new business opportunities.
•Creating and managing promotional collateral to establish and maintain product branding.
•Managing the budget for advertising and promotional items.
•Work with marketing team to measure and report performance of all marketing campaigns as well as monitor market trends, research consumer markets and competitors’ activities.
•Excellent written and verbal communication skills in English and Mandarin.
•Proficiency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.).
•Bachelor’s degree in Marketing / communication / Business administration.
•5- year proven branding / marketing experience with minimum 2-year experience in similar Industry in MENA region.
•Strong knowledge of GCC market with established network of contacts.
Personality and Characteristics:
•A team player with strong interpersonal skills.
•Humble & eager to learn and grow within the organization.
•Ability to work effectively with a wide range of people in a diverse community.
•Ability to work in a fast-changing environment.
•Ability to analyse data and reports quickly and effectively.
•Multitasking and time-management skills, with the ability to prioritize tasks.
•Ability to be resourceful and proactive when issues arise.
To apply or referral, please send CV to firstname.lastname@example.org
Headquartered in the United Arab Emirates, Yalla Group Limited (NYSE:YALA) is a social networking and entertainment platform dedicated to providing people who share similar cultural backgrounds from MENA with superior online social experiences.
Our flagship mobile application, Yalla, brings traditional majlis online and features voice chat rooms where people can spend their leisure time chatting casually. Yalla Ludo resembles a family living room where family members and friends play board games that are highly popular in MENA, such as Ludo and Domino.
We have built a loyal and highly interactive Yalla community by offering a healthy and engaging user experience tailored to local cultures.
We aspire to build the most popular destination for online social networking and entertainment activities in MENA.